Sales Manager

We are looking for someone who wants to work with dedicated people, a modern product and with customers all over the world. As one of the world’s leading companies for Public Key Infrastructure (PKI) Solutions, we’re expanding rapidly and growing in terms of revenue, number of customers, and personnel. With expansion comes opportunity – are you up for the challenge?

About the role

We are looking for Sales Managers to help us expand our business in the Nordics and the Netherlands.

Working as a Sales Manager at PrimeKey means that you will be responsible for creating and implementing the strategy to develop the sales in your territory. You will be working both with partners and direct customers and you will be instrumental in developing each opportunity from lead to purchase. You will be selling a technically complex product and your interest and ambition to become the subject matter expert on our products and their usage will be what drives your sales. Although you have a technical profile, you really enjoy doing business and closing deals. Strategic business development is a natural part of this role, and you know what it takes to drive sales through long sales cycles. You also understand what social selling, networking and indirect sales means in practice. Light product training for customers and partners will be part of this role, and also the occasional speaking slot at events, summits and trade shows.

You will be working closely with several internal stakeholders, including inside sales, professional services, tech sales, marketing, finance, and management, and the ability to create good personal relationships within the company will be essential to your success. We are a growing company that values and relies on the entrepreneurship and the initiative power of our employees, as a Sales Manager at PrimeKey, we believe that these skills are inherit to who you are.

You will be reporting directly to the VP of Sales. Ideally this position will be placed in Stockholm, but alternative placements can be discussed for the right candidate. Travel up to 50% depending upon location will be required.




  • Develop and execute the strategic direction for your region aligned with PrimeKey’s overall goals and ambitions for continuous growth.
  • Handling of incoming leads.
  • Managing and expanding our re-seller partner network in your region.
  • Obtaining a good understanding of the IT Security industry in general and our market in particular.
  • Budgetary responsibility.
  • Responsible for delivering a reliable forecast and clear and accurate reporting for the region.
  • Manage the sales activities to meet agreed targets, including prospecting and greenfield sales.
  • Identify and develop possibilities for future business growth, including strategically important partnerships, key customers and sponsors.
  • Maintain a commitment to the company’s sales processes, values and target visions.
  • Financial and relational pipeline management over long sales cycles.
  • To act as an ambassador for PrimeKey externally, and as a role model demonstrating a behavior consistent with our values; Trust, Openness and Excellence.
  • Responsibility for writing and negotiating quotes, contracts and partner contracts.
  • Answering both public and private tenders.
  • Sales and product trainings for customers and partners.
  • Give input to marketing on what trades hows are relevant in the region and participate in said events.
  • Be the subject matter expert.
  • Making sure that all sales cycles and opportunities are accurately represented in Salesforce.

Background & personal qualities

  • University degree in Business or Technology
  • 5+ years’ experience in technical sales and business development.
  • Minimum of 3 years international sales experience.
  • Experience working with both partners and direct sales.
  • Strong customer orientation with the ability to develop, articulate and execute compelling value propositions.
  • Strong networking skills.
  • Good understanding of the IT industry.
  • Excellent, clear and transparent communication skills and the ability to communicate across different cultures / geographic regions.
  • Advanced written and verbal communication skills including ability to make professional presentations in front of small and larger audiences.
  • Ability to write and execute strategic sales plans and effective sales proposals.
  • Ability to utilize both analytical and creative skills effectively.Experience in a rapid-growth company or business unit is preferred.
  • A thorough understanding of how sales and prospecting in today’s IT industry works.
  • A technical interest and ability to learn advanced technical concepts on an at least inch-deep level.
  • Experienced in contract negotiations.
  • Highly self-motivated and directed: able to work under pressure and to deadlines.
  • Highly flexible and adaptable in regard to learning and understanding new technologies and concepts.
  • Proven experience in working on multiple tasks or projects at any one time.
  • Experience in working to targets and motivating individuals to achieve them.

It will also be advantageous if you have a general understanding of IT-security, PKI, and open source software.

What we offer

For the right candidate, we can offer you a spot in a highly experienced team at a modern and fast-growing IT security company. PrimeKey is an industry leader in our field and working with us will provide you with a truly international environment, and the opportunity to work with some of the largest and most renowned companies in the world.

We are a vibrant company with a vast collective experience representing more than 15 different nationalities between us all. Technology and expertise are at the core of who we are, what we do, and what we deliver. We set high goals for ourselves and we strive to excel. We also believe that our achievements are always a team effort. If you want to become a part of our winning team and the global IT security industry, you’ve come to the right place. With us you will be given the opportunity to work in an open business climate with a lot of freedom to create your own success.

Working for PrimeKey means excellent development opportunities in an environment where a good life work balance is encouraged.

A valid working permit for the hiring location and the ability to travel freely is a requirement for this position. Since we are active in the IT security industry and many of our clients requires the utmost discretion, we apply thorough background checks to all our hires.

About PrimeKey

For two decades, PrimeKey has been at the forefront of PKI (Public Key Infrastructure) and digital signing. We work with some of the world’s most recognizable organizations, but pride ourselves on bringing the same warmth and enthusiasm to any business, regardless of size. We love what we do and are passionate about taking identity technology into the future.

PrimeKey offers:

  • PKI through EJBCA®
  • Digital Signing through SignServer
  • Secure hardware through the PrimeKey SEE and Identity Authority Manager
  • Bouncy Castle support through Crypto Workshop
  • On-premises or cloud adaptability
  • Software, Hardware, Cloud, SaaS or Hybrid deployments
  • Enterprise-grade PKI systems for: IoT, e-ID, e-Passports, authentication, digital signatures, or any place where digital certificates are essential


To apply, please send your CV and cover letter via Bravura, our recruitment agency.

Apply now – Go to Bravura

We look forward to receiving your application!

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